EBNsoftware is a leading web design company in malta, our portfolio of web development projects and web marketing include international companies in Europe. Unique web design which is easy, effective and unique. SEO (search engine optimization), SEO copywriting and Campaign Management.

Thursday, 27 August 2009

Frank Salt Real Estate - Property in Malta

Tycon Estate Agent in Malta Frank Salt has joined EBN's client list for SEO (Search Engine Optimisation) and web development.

Been in the malta real estate business for over 40 years, which was recently celebrated establishes Frank Salt in the leading board for property sales and letting in Malta.

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Tuesday, 28 July 2009

SEO Forum to be Launched

An SEO Forum will be launched soon at www.ebn.com.mt/forum

This will cover any question you might have on SEO for free. I shall also be able to help you manage your SEO campaigns or assist you in any problems you might face.

So what you are waiting for?! Visit www.ebn.com.mt/forum and register for your FREE member account first. Then email me on adrian@ebnsoftware.com what you would like to know about SEO. I will answer you in the forum.

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Friday, 6 March 2009

Creativity in your Keyword Marketing

Being creative when trying to research your main keywords is an important key to determine success in your seo and online marketing efforts.

Sometimes trying to beat the giants will lead you into a long term loop that might even still not deliver the right results when required, why don't you start being more specific in your keywords and your key phrases? Instead of 'website marketing' try 'website marketing education' or even 'website marketing services' which yes will be searched less then the main keyword but the chances to appear on top of the results page are much more.

So, improve your results and focus more on your core business, think as a 'customer' instead of a book.

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Tuesday, 10 February 2009

SEO as part of your Marketing Strategy

Website marketing is not an easy task, especially for a business owner which might even not be having technical knowledge, and that’s very normal for most of the business owners. Making your website work for you is something that should not be under estimated and should be part of your 'marketing mediums' used.

Integrating your website optimisation and marketing as part of your marketing plan is not an easy task but it is also not am impossible one.

Step 1 – Analyse your current site
You need to identify were your website needs attention and were your website needs redoing in order to be searchable and accepted by search engines. Major search engines like google and yahoo have specific requirements in order to achieve a good free listing (organic listing).

Step 2 – Plan your improvements
Once you have identified were your website needs improvements you need to prioritise the list and get ready to either do the improvements yourself or engage a technical person to do the changes for you. Although a non-technical person if guided well or educated with proper web marketing education can do these updates on their own.

Step 3 – Implement your plan
Once a plan is created you have to be sure it is executed and followed in full. Many good plans on paper never make it to the practical delivery due to non following that these plans have been implemented. Seek advice if required but make sure to do all your identified changes.

Step 4 – Measure the results
One thing that no other medium offers you is the measurable return over what you have invested in it. ROI (Return on Investment) is measurable in your internet campaigns since every result can be monitored from good statistics software and google analytics amongst other tools available on the market.

SEO, whether done in-house or outsourced to an optimisation company if done well it would deliver measurable results.

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Monday, 26 January 2009

What is SEO?

SEO - Search Engine Optimisation

Search Engine Optimisation is a process of choosing the most appropriate targeted keywords and phrases related to your website and making sure that this ranks your website on top in search engines so that when someone searches for your specific words or phrases it displays your website on top.

This involves fine tuning the content of your website and the hidden code the website was created with, like the HTML and Meta tags, also this involves an appropriate link building process. The most popular search engines worldwide are Google, Yahoo, Dmoz, MSN Search, AOL and Ask Jeeves. This however would vary from country to country.

It can take days or even weeks from the day you submit your website link to a search engine to start getting displayed. This is due to the fact that search engine spiders need to start visiting and indexing the website and its content.

If you are unable to do this task and to research and choose keywords, phrases and work on your own search engine optimisation and ranking, you may want to engage someone to work with you on these issues which is called an SEO specialist or a web marekting company, like EBNsoftware.

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Welcome to EBNsoftware Blog.

EBNsoftware, a Malta based web development and web design company dedicated to create unique, effective and easy to use websites since 2000.

SEO and web marketing are an essential part of your online project and should be planned out carefully and effectively with your development company.

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