Website Marketing and SEO

Why PPC is a great tool for online marketing?

2010-02-19T21:33:00.002+01:00

Pay-Per-Click is a strong web marketing tool, read the full blog post at http://www.ebn.com.mt/blog/?p=18

Duplicate Content Warning!

2010-02-08T23:07:00.002+01:00

So many people have been involved into multiple domain marketing to help them strenghten their online campaign. Thats ok, its a great way to generate a strong network of inbound marketing, something today we realy need.

But few people take those extra mintes to redo the text and make sure that the content is unique in every domain they market.

Be aware that if you cut and paste your homepage description or main paragraph of text and just paste it in all the 'new and extra' pages you are trying to market might even end up as duplicate content! And yes, if that would be flagged as duplicate content then you realy are in a mess. Why? the reason is simple, your main website will loose the unique point of content entry since other domains have the same text.

So, make sure you spare those extra hours if need be to create great results with your online marketing. Happy marketing, Adrian

Website Marketing Course Christmas Offer

2009-12-17T23:08:00.004+01:00

Get a discount of EUR 76 from your SEO & Website Marketing Course if you book by the 31st December 2009.

The offer is valid for courses starting in January and February 2010 for the first 20 students only.

I shall also package you an extra BONUS for free with your course! The new google adwords education session worth Eur 99. Absolutely free! YES, free. Only to the first 20 bookings. Book Now by e-mail info@ebn.com.mt

Website Content and SEO Relation

2009-12-08T23:50:00.002+01:00

Recently I have recieved a number of e-mails asking the relation between SEO (search engine optimisation) and the website content, in terms of the website text.

These 2 work in parallel to each other and need to complement each other in order to get satisfactory search engine marketing success. Its what people are looking for that you should write about your website and not what 'you think' or even better what 'you wish' that web users are looking for!

So next time you are doing a review of your website make sure to polish that text! If you need help give me a call or e-mail me. At EBN we offer great content development packages apart from search marketing content analysis.

New Website on Financial Services Laws in Malta

2009-10-29T14:19:00.005+01:00

IFS Malta in collaboration with Ganado & Associates have the pleasure to launch the first in a series of books about the Maltese Financial Services Laws.

Web Design and Content Management Systems were trusted to EBN, in order to build an online reference point for the publication serving for promoting the book, keeping in touch with the publishers and updating new regulations which are constantly evolving in the legal sector.

It was a pleasure working for such a publication although the deadline was so tight! Great job to my team and of course all who helped me in developing this project.

http://www.maltafinancialserviceslaws.com.mt/

Frank Salt Real Estate - Property in Malta

2009-08-27T11:37:00.003+02:00

Tycon Estate Agent in Malta Frank Salt has joined EBN's client list for SEO (Search Engine Optimisation) and web development.

Been in the malta real estate business for over 40 years, which was recently celebrated establishes Frank Salt in the leading board for property sales and letting in Malta.

SEO Forum to be Launched

2009-07-28T14:08:00.003+02:00

An SEO Forum will be launched soon at www.ebn.com.mt/forum

This will cover any question you might have on SEO for free. I shall also be able to help you manage your SEO campaigns or assist you in any problems you might face.

So what you are waiting for?! Visit www.ebn.com.mt/forum and register for your FREE member account first. Then email me on adrian@ebnsoftware.com what you would like to know about SEO. I will answer you in the forum.

On-line Learning - A great way to improve in your life.

2009-07-07T12:55:00.001+02:00

Benefits from a tutor based course could be defined by the so called dedication one would give by weekly attending the course hours, even when possibly not truly in the mood. However if one is self disciplined enough and able to handle proper time management the benefits of on-line learning would outweigh the tutor based concept by far.

So here are the indirect requirements for taking the proper advantages of online learning

Motivation to succeed
Time Management
Being honest to yourself

Motivation to Succeed
A lot is always being said about motivation yet so many people do not manage to keep up the good hype to continue towards their success and objectives in life. On-line learning requires a big hype to start and make the decission but an even bigger hype to make sure to continue and finish what one would have started. One must focus on the ultimate goal! Reaching the end of the course with the same hype and success one would have started it.

Time Management
It is all about being able to dedicate educational slots within your busy life. Everyone has a tight schedule but everyone is able to allocate time to everything once one would really want to achieve. So sometimes do not blame your diary, but blame yourself for not wanting to slot the time to educate yourself or improve. Possibly adding a meeting in your diary can make the trick as this would not be treated anymore as "when I have time I'll access the lesson" but instead would be a fixed time appointment like where you can be considered busy just as if you had an important meeting.

Being Honest to Yourself
This is one of the hardest things to do, but you have to admit that what's white is white and what's black is black. So do not try to beat around the bush by saying this is OK or that is good enough, instead focus on understanding what could be the problem and look for solutions.
On-line learning is a great way of education which can be also cheaper then traditional channels and can move with your own pace, only if in the appropriate mindset.

Once mastered these 3 little hidden requirements then one can really and truly enjoy so much benefit from on-line learning, ranging from most often better prices compared to traditional learning channels, much more flexible learning hours and also topics that might not be possible to learn into ones local community are immediately available on-line.

Whats the difference between Google and Yahoo!

2009-05-26T15:11:00.002+02:00

I get asked this question so often by people. Both of them are search engine yet the 2 engines are so different from each other! Why? The human element!

Google is what's called a meta crawler search engine where a 'spider' or a 'bot' would visit your website and collect the information from it, the 'spider' is a machine of course.

On the other hand, Yahoo! is a directory where websites are classified under specific category and placed in a manner of category. This is not the only difference, yahoo! is also a man powered verification directory.

E-mail me on adrian@ebnsoftware.com if you would like to know more about the different types of search engines.

SEO Tutorials & Courses Being Held by EBN

2009-05-26T15:05:00.002+02:00

A new group is starting on Wednesday May 27th for the SEO & Website Marketing Course, contact us to enquire for the next intake in order to book your seat!

Also a 2-day SEO workshop is scheduled for Thursday 2nd and Friday 3rd July, an opportunity not to miss out if you want a quick route to understanding SEO and how to make it up to practice.

Send me any comments, ideas and of course, even your questions on how to get more out of your website.

SEO Course Started 15th April 2009

2009-04-17T15:34:00.005+02:00

Another website marketing course started Wednesday 15th April.

If you have not yet attended to our educational workshops make sure to be part of our next group. Its great to have a better understanding of the Internet and its possibilities.

Read what past students have to say:

"The course make you take a deeper look at the potential and the opportunities that the WWW offers in terms of Marketing - which sometimes, mistakenly we take for-granted and thus loose a lot!"
- The General Soft Drinks Co Ltd

"I knew internet marketing was an interesting and vast subject but EBN was able to present this subject in a way that is easy to comprehend and in a way that enables a non technical person exploit the opportunities presented by the internet. I would not hesitate to recommend EBN to anyone seriously considering expanding their business online."
- Mr. Tonio Montebello – Marketing Manager – Employment and Training Corporation, Malta - www.etc.gov.mt

So make sure you are enrolled for the next group before its full!
Contact EBN on +356 21231 385 or email info@ebnsoftware.com your details.

Creativity in your Keyword Marketing

2009-03-06T11:24:00.002+01:00

Being creative when trying to research your main keywords is an important key to determine success in your seo and online marketing efforts.

Sometimes trying to beat the giants will lead you into a long term loop that might even still not deliver the right results when required, why don't you start being more specific in your keywords and your key phrases? Instead of 'website marketing' try 'website marketing education' or even 'website marketing services' which yes will be searched less then the main keyword but the chances to appear on top of the results page are much more.

So, improve your results and focus more on your core business, think as a 'customer' instead of a book.

Designing a Better Website – (Part 1)

2009-02-18T22:11:00.003+01:00

When it comes to web design most of us would think of the visual side, or better, the looks for your website, but there is a lot more to discover and to take good care of then just having a good looking website. Remember we need to develop websites for customers to use and buy from.

Navigation
Simple yet effective navigation, a lot of designers develop complex flash animations and buttons and when a customer is confronted with such a site would not enjoy the experience for various reasons including slow speed, not easy to follow, distracting animations and misleading moving objects within the website. Its not easy for a designer to tset his work so ask for judgment about your work from people around you and see if they manage to get through the site and leave with the wow factor!

Meta Elements
How many websites exist without even a single line of code in their meta elements, this is awful cause a considerable chunk of your online success depends on the page titles, descriptions and keywords in order for search engines to understand what your website is about and give you page ranks and positioning in the free results pages.

HTML
Clean html avoiding unnecessary use of Javascripts and looping code. Proper use of headings indicating the content headers, alt tags, paragraphing and multiple browser optimisation increases the chances of a better experience to a wider range of visitors to your website.

This was the introduction to a series of articles which shall be posted in our blog to help you achieve more out of your website. Contact us for educational courses online for international students and freelancers.

SEO as part of your Marketing Strategy

2009-02-10T20:40:00.002+01:00

Website marketing is not an easy task, especially for a business owner which might even not be having technical knowledge, and that’s very normal for most of the business owners. Making your website work for you is something that should not be under estimated and should be part of your 'marketing mediums' used.

Integrating your website optimisation and marketing as part of your marketing plan is not an easy task but it is also not am impossible one.

Step 1 – Analyse your current site
You need to identify were your website needs attention and were your website needs redoing in order to be searchable and accepted by search engines. Major search engines like google and yahoo have specific requirements in order to achieve a good free listing (organic listing).

Step 2 – Plan your improvements
Once you have identified were your website needs improvements you need to prioritise the list and get ready to either do the improvements yourself or engage a technical person to do the changes for you. Although a non-technical person if guided well or educated with proper web marketing education can do these updates on their own.

Step 3 – Implement your plan
Once a plan is created you have to be sure it is executed and followed in full. Many good plans on paper never make it to the practical delivery due to non following that these plans have been implemented. Seek advice if required but make sure to do all your identified changes.

Step 4 – Measure the results
One thing that no other medium offers you is the measurable return over what you have invested in it. ROI (Return on Investment) is measurable in your internet campaigns since every result can be monitored from good statistics software and google analytics amongst other tools available on the market.

SEO, whether done in-house or outsourced to an optimisation company if done well it would deliver measurable results.

Website Marketing & Optimisation Course

2009-02-02T10:04:00.002+01:00

EBN will start the next website marketing and SEO course in March 2009.

This 6 weeks course targeting small business owners, website administrators, IT people, marketing people and anyone who needs their website improve in an organic way. Without ignoring other forms of marketing our biggest tagert is to be found in search engines and thats what we shall aim at.

Early bookings are adviced since we do not accept large groups in order to get maximum out of our time.

Call our office on (+356) 21 231380 or email info@ebnsoftware.com

International classes also available via live online tutorials. E-mail us for more info.

What is SEO?

2009-01-26T16:38:00.002+01:00

SEO - Search Engine Optimisation

Search Engine Optimisation is a process of choosing the most appropriate targeted keywords and phrases related to your website and making sure that this ranks your website on top in search engines so that when someone searches for your specific words or phrases it displays your website on top.

This involves fine tuning the content of your website and the hidden code the website was created with, like the HTML and Meta tags, also this involves an appropriate link building process. The most popular search engines worldwide are Google, Yahoo, Dmoz, MSN Search, AOL and Ask Jeeves. This however would vary from country to country.

It can take days or even weeks from the day you submit your website link to a search engine to start getting displayed. This is due to the fact that search engine spiders need to start visiting and indexing the website and its content.

If you are unable to do this task and to research and choose keywords, phrases and work on your own search engine optimisation and ranking, you may want to engage someone to work with you on these issues which is called an SEO specialist or a web marekting company, like EBNsoftware.

Welcome to EBNsoftware Blog.

2009-01-26T16:19:00.001+01:00

EBNsoftware, a Malta based web development and web design company dedicated to create unique, effective and easy to use websites since 2000.

SEO and web marketing are an essential part of your online project and should be planned out carefully and effectively with your development company.

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